Amazon Replaces Human Voice Actors with AI Technology
Amazon has announced a groundbreaking move: from now on, it will use artificial intelligence technology to dub its English-language films and series. This decision marks the beginning of a fundamental shift in traditional dubbing processes and signals the gradual replacement of human voice actors — a move that could significantly reshape the future of the entertainment industry, particularly the art of dubbing.
According to Amazon's official announcement, this technology enables fast and simultaneous dubbing of content for global release; as a result, audiences in different countries can access dubbed versions in various languages without delay.
A New Economy Emerges: The Buying and Selling of Human Voices
Although the replacement of traditional voice actors has raised concerns about the future of this profession, it has also opened a new avenue for income generation and the formation of a novel economic model. Since using people's voices without permission constitutes copyright infringement, companies such as Amazon, Netflix, and Disney have turned to officially purchasing the rights to use individuals' voices to develop their AI models.
Accordingly, Amazon has undertaken the collection and archiving of voices into a proprietary "voice bank" — an exclusive repository of various individuals’ voices intended for future AI dubbing. It is anticipated that the broader and more diverse these voice banks become, the higher the quality of intelligent dubbing will be, enabling companies to secure a stronger position in the competitive market by delivering superior audio content.
This transformation has also created an opportunity for non-technical individuals with unique or distinctive voices to generate new income by licensing their voice rights to these platforms.
The Battle Begins Among Streaming Giants with a Focus on the Arab Market
Amazon’s official entry into AI-powered dubbing has sounded the starting bell for a new competition among major streaming companies. It is anticipated that Netflix, HBO, and Disney will soon implement similar solutions.
Amazon has announced that its initial focus for this technology will be on the Middle East region, specifically targeting the Arabic language. Thus, the densely populated and content-consuming markets in this area will be the first to implement this innovative technology.
